Join our newsletter for exclusive Looker dashboards, expert insights on Google Analytics 4 (GA4) and Google Tag Manager (GTM), plus weekly updates on the digital marketing world. Sign up now and transform your approach!
Get certified GA4 Specialists, powered by AI Agents, to help you clean your data, identify your true north star, and set sail towards your business goals.
.png)
Our dedicated GA4 services ensure you get clear, reliable data. We offer comprehensive support, including seamless migrations, customized reporting dashboards, and ongoing optimization, so you can focus on what matters most—growing your business.
Don't trust your lead and sales revenue data from Google Analytics 4? We'll fix that for you.
We help uncover the issues slowing you down: broken GA4 setups, missing data, or unclear reporting. The goal is to identify what’s preventing your team from making informed decisions.
Why is it important to identify obstacles early?
Pinpointing data issues early allows us to create a reliable foundation. Think of it as checking for leaks before setting sail — it ensures the rest of the journey is smooth.
What does the audit include?
We perform a detailed audit of your GA4 and Google Tag Manager setup. This includes identifying essential tracking points, events, and conversions tied to your KPIs.
How do you plan what gets implemented?
We create a customized implementation plan that aligns with your business goals. You’ll know exactly what’s being tracked, how it supports your decision-making, and how it connects to performance metrics.
What does implementation look like?
We configure and QA your GA4 setup — everything from pageview tracking to enhanced measurement and eCommerce. We ensure tags fire correctly and data flows as expected.
Will I be involved in this phase?
Yes. While we handle the technical work, we’ll keep you updated and may request platform access or quick feedback. It’s a collaborative approach with minimal lift on your end.
How often will I hear from you?
We deliver weekly reports with clear insights and performance summaries. You’ll always have a real-time understanding of what’s working.
What makes your reporting different?
Our GA4-certified specialists don’t just show you numbers. We provide tailored, practical insights to guide your marketing efforts and recommend improvements based on your goals.
What’s included in the reports?
Our reports go beyond numbers. They include visual dashboards, trend highlights, and campaign summaries to help you understand performance at a glance.
How actionable are the recommendations?
Every insight is tied to a practical recommendation. You’ll know exactly what to do next, from optimizing campaign settings to adjusting your website tracking strategy.
Will I be updated on GA4 best practices?
Yes. As GA4 evolves, we proactively share updates and implement changes to keep your setup compliant, efficient, and future-ready.
What kind of optimization advice do you provide?
We help you adapt to industry changes — like new attribution models or GA4 interface updates — with strategies that strengthen your data quality and analytics performance.
Can reports be tailored to my business needs?
Yes. Whether you need monthly, quarterly, or year-over-year comparisons, we tailor reports to align with how your internal teams view and act on data.
What tools do you use for reporting?
We use GA4’s native tools, Looker Studio dashboards, PDFs, or Google Sheets — whichever format works best for your team.
How do you help with attribution tracking?
We support multiple attribution models such as First Touch, Last Touch, and others. This helps you evaluate campaign performance even in environments with limited tracking.
Can you compare GA4 data with my internal business metrics?
Yes. We help align your GA4 data with internal KPIs to validate results and ensure your analytics point toward your actual business outcomes.
What happens when GA4 updates or changes?
We monitor GA4 developments and suggest proactive changes to your setup. Our team ensures you’re always working with the latest features and best practices.
Do I own everything you set up?
Absolutely. Everything lives in your GA4 account and platforms. You retain full control, and we work within your environment to maintain transparency and data ownership.
Ready to put this process to work for your business?
We are proud to partner with a Google Marketing Platform partner.
The Analytics Mates Team has put together an impressive team of digital marketing professionals. They're smart, patient, easy to work with, and always offer the best solutions in a timely manner. And whenever I have a question about the latest updates in Google Analytics or SEO best practices, the Analytics Mates Team is the first one I call. They're always ahead of the curve. On top of that, the team never tries to upsell—they're genuinely interested in finding what works best for the client. Highly recommended.
The Analytics Mates Team was an absolute pleasure to work with. Their staff were easygoing while at the same time super efficient. I would recommend any company to hire them for your marketing needs. They pay close attention to detail, give regular reporting, and update any efforts in a timely manner. Their company is incredibly knowledgeable about the marketing world and stays up-to-date on the latest trends. The Analytics Mates Team made major improvements in our marketing strategy and helped us to save on costs.
The Analytics Mates Team has been instrumental in advising on metrics in Google Analytics and getting our custom reports set up so we can properly analyze our marketing efforts. They are friendly and patient and easy to work with. I highly recommend the Analytics Mates Team for your marketing analysis needs!
Analytics Mates offers a flat-rate service that allows you to submit endless Google Analytics reporting + Google Tag Management requests and revisions. Does that mean if you have a billion requests, you could send them all in? The answer is YES.
The requests you send in form a queue and our Analytics Mates work on one request at a time. Each request has a turnaround time of approximately 1 business day.
Analytics Mates offer Flexible-User Pricing at $499 per website per month, or $399 per website per month with an annual subscription. Please note that there are no setup fees on any of our plans.
You can get started as soon as the Non-Disclosure Agreement (NDA) is signed. Once signed, our Project Manager will create a Basecamp project and send an Onboarding Questionnaire, which includes requests for Google Analytics (GA) and Google Tag Manager (GTM) access. If you don't have existing GA or GTM, we'll set them up with assistance from your developers for installation.
It depends on how many websites you need to migrate. If you have 1 website, the Starter plan is where to begin. We work with eCommerce Managers + Digital Marketing Managers that handle dozens of sites - and so in that case offer a discount when you have 3 or more websites. Email us at gary@analyticsmates.com to know more.
We want to be clear that the only metrics that we evaluate are pulled from one Google Analytics 4 property. It is the primary data source for all of our reporting. We do not provide support around specific ad channels (like Facebook Ads), CRMs (like Salesforce), or Affiliate tools (like, I don't know a bunch of platforms!).We can create the following reports using Google Analytics as the source:
1. Looker / Google Data Studio Dashboards
2. Google Analytics 4 Dashboards
3. Google Analytics 4 Reccurring Email Reports
If we can't get the data into Google Analytics 4, we can't do it.
So that means limited reports on revenue metrics (we recommend Paddle), digital advertising like Facebook Ads (we recommend Triple Whale), churn reports (we recommend Baremetrics), or email marketing reports (we recommend Klaviyo).
We ask you to be as specific as possible - we'll want to know what insight you're looking for, and review any inspiration you may have - what type of reporting do you have today that is unsatisfactory?
To be more specific, the exact questions we ask for are:
You get access to a Google Analytics 4 certified specialist to help you with all of your reporting needs. We are a team of Xooglers and digital marketing agency folks that have 15+ years of experience in using these GA and marketing analytics tools.
It means just that - you get unlimited access to a Google Analytics 4 Certified specialist. Once we have limited access to your Google Analytics account, we'll get to work!
You own the Google Analytics account, and you own the data with Google. All of the reporting we generate may be created by us, but it's owned by you. Your personal information and analytics data is stored in your Google Analytics account. We can not legally share any report without your permission. Our registration process includes a Non-Disclosure clause to protect you (and us).Check out our terms of service for more of the legal details.
Yes. We can work with you to save your legacy Google Universal Analytics data. We also have featured instruction on how to do so our blog about Google Analytics back up data.
Google Analytics 4 is more than just an upgrade of Universal Analytics.It’s a completely re-engineered system that redefines core concepts like users and sessions.While its reporting modules still leave much to be desired (which is why you need Analytics Mates),
GA4 exceeds Universal Analytics in its new capacities for:
Universal Analytics properties stopped processing data on July 1, 2023. So, if you want to maintain year-over-year data in your new GA4 property, you need to configure your accounts by July 1, 2022. That said, any historical data is better than none. The earlier your GA4 migrations are complete, the more data you’ll have in the bank. Note: Even if you set up GA4 prior to July 1, 2023, we recommend parallel tracking with both GA4 and Universal Analytics as a failsafe option.
Currently, there is no Google-provided or -recommended way to save your existing Universal Analytics data. However, Analytics Mates has experience with several different methods of archiving your UA data while still being able to report from it.
Google Analytics 4 is limited in the data it stores. Unlike Universal Analytics, it only retains 14 months of data at a time. Therefore, you’ll need a data warehousing solution like BigQuery to store the rest. As part of your migration services, Analytics Mates will help you set up your BigQuery data streams so that you can export all of your historical data for storage. BigQuery management is not done by our team - we will give recommendations on how to set this up.
At our digital marketing agency, Zen Anchor Digital, we train our team on all the latest industry developments, including new Google Analytics updates. In 2022, our reporting specialists produced in-depth, detailed Google Analytics 4 Data Studio reports for our clients, integrating metrics into clear, readable dashboards. This was necessary because Google Analytics is making substantial changes in 2023.
We then thought -
Why are we just doing this for Zen Anchor clients?
Why can't we offer this to any business with a Google Analytics set up?
Are there smaller businesses that could benefit?
The answers - "because they pay us, we can offer it, absolutely".
And hence, Analytics Mates was born - to help you sail through the difficult seas of data.
As your Google Analytics 4 certified consultants, we’ll do the same —
we'll provide expertise and personal attention to set your marketing reports up for success.
We were built by a Google Partnered digital marketing agency with more than 15 years of experience helping businesses like yours grow revenue. Analytic Mates is designed to take that expertise and focus it on the key area of marketing reporting support.
We tailor our services based on your goals, whether it’s fixing messy GA4 setups, advanced reporting, orongoing analytics support. No hidden fees, no confusing packages, just pricing built around what mattersmost to your business.
Questions About Our Pricing?Reviving Organic Growth: How GA4 Revitalized Traffic and Conversions
Unlimited Google Analytics & Tag Management Services at a Flat Rate.
%20Data%20in%20GA4.webp)
